in 2018, Yahoo and Aol merged to form a new company, Oath. its mission was to build brands that people love. to elevate its own new brand, and its internal culture.

we partnered with one of the hottest SF artists out there. Aaron De La Cruz is known for his minimal and direct art that at first glance seems primal but takes on higher meaning.

we caught Aaron at the precipice of moving his art into technology. together we found a way to do so, and also give back to the local community through a donation to a local SF nonprofit that empowers at-risk youth with art.

strategy | creative direction | development